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You’ve heard the phrase, “buy one, get one free.” Or maybe you’ve heard the shorter version, “buy one, get one,” or just BOGO.

The full version makes sense, but the short version? If I buy one, I certainly hope I’d get one! After all, that’s why I’m buying one. If someone is giving me an extra item free if I buy one, shouldn’t the phrase be, “buy one, get two?”

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